For more than a decade I worked in Marketing at some of the world’s leading organisations and technology startups to deliver new ways of engaging an increasingly complex and diverse modern consumer. As someone who loves trying to understand why people behave the way they do and likes experimenting with new technology, working in Marketing during the emergence of smartphones, social media and all things digital, meant I was able to understand and influence people in new ways, making it a dream job! However, during this time I noticed that even though organisations were spending a lot of time and resources adapting to the needs of the modern consumer, very few were doing the same for the modern employee. This disconnect was creating a workforce with low levels of engagement, low morale, low productivity, high stress, high absenteeism and high turnover. This was not good for employees, employers or society as a whole, and something needed to be done. So…
Back in 2014 whilst still working in marketing I started a website called the Millennial Mindset. This started out as nothing more than an outlet to share with the world what I was seeing and to offer some insights into this new type of employee and the changing world of work. In a short space of time the popularity of my insights and writing grew, with 1 million+ people all over the world reading and commenting on my articles, clearly demonstrating the workplace disconnect I was describing was a real issue. At the same time, I regularly got asked to speak at companies and events all over the world about this new employee mindset and changing world of work, which led to me doing a TEDx talk called ‘Rethinking Work for the Modern World‘.
All this experience, insight and exposure resulted in me increasingly being asked to provide training and support to many different businesses, who needed help understanding and adapting to the Modern Workforce and new ways of working. This experience led me to create an internal change consultancy called Gravitee, that combined the insights from the Millennial Mindset with my expertise in technology, comms and process improvement. Gravitee is quickly becoming a leading consultancy in the area of internal change, working with a range of partners and expert associates, who together help organisations change their ways of working in order to attract, engage and retain a Modern Workforce. I now divide my time between writing, speaking and consulting, in my mission to “Rethink work for the Modern World”.
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